Anheuser Busch, The Largest Beer Distributing Company Of...

Anheuser- Busch is the largest beer distributing company in the world. This is because over the years dating back to 1852 they have been pioneers in both their product production and distribution. Over the years they have faced a lot of criticism and setbacks. Most notably during Prohibition from 1920 through the early 1930s. In 2008 they were bought by the European company InBev and currently hold 49.6% of the market share. Today through the modern era they have also been one of the most successful companies when it comes to marketing their products. After World War II, Anheuser-Busch entered into a time of prosperity and growth. In 1955, August A. Busch, Jr. made a personal television appearance to introduce the first successful new beer brand since Prohibition, Busch Bavarian. To help market the brand, August Jr. tied Busch to America’s national pastime: baseball. In the 1950s, Anheuser-Busch tapped into the growing medium of television and became the first brewery to sponsor a network television show, â€Å"The Ken Murray Show,† on CBS in 1950. Popular campaigns, such as â€Å"Pick-a-Pair,† which urged customers to buy not one but two six-packs at a time, helped make Anheuser-Busch the leading U.S. brewer in 1957 – a position it retains today. In the 1970s, advertising featuring memorable slogans helped keep Anheuser-Busch’s products in the forefront of consumers’ minds. Budweiser’s 1979 â€Å"This Bud’s for You† campaign saluted everyday life, while late 1970s and early 1980sShow MoreRelated Beer Industry Oligopoly Essays1935 Words   |  8 Pagestoday that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high concentration, and many other factors that I will cover in this paper. Over the course of the paper I will try to define an oligopoly, give a brief history of the brewing industry, and finally to show how the brewing industry today is an oligopoly. Brewing Oligopoly? The beer market has turnedRead MoreBeer Industry Oligopoly Essay1973 Words   |  8 Pagestoday that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high concentration, and many other factors that I will cover in this paper. Over the course of the paper I will try to define an oligopoly, give a brief history of the brewing industry, and finally to show how the brewing industry today is an oligopoly. Brewing Oligopoly? The beer market has turnedRead MoreAnheuser Busch Marketing Case Analysis1538 Words   |  7 PagesAnheuser Busch Marketing Case Analysis â€Å"We happen to be a marketing company that sells beer.†- William Hickman, Vice President and CIO of Anhesuer-Busch (Field, 2000) Introduction ________________________________________ For years, companies have been relying on market research, data tracking, and data warehousing to help create marketing strategies. Marketing managers rely on this data to spot opportunities and problems and try to stay ahead of the competition. Anheuser-Busch (AB) couldRead MorePricing Competition in the Beer Industry:7133 Words   |  29 PagesAbstract: The beer industry in the United States is continually changing and therefore companies in this industry must be versatile. Their versatility comes in a variety of forms, from changing their product offering, to changing their strategic goals, and finally, recognizing opportunities and threats. This paper explores many aspects of the industry though the use of Porters five forces model. I will analyze the internal rivalry present in the industry, any buyer or supplier power that is presentRead MoreCorona Beer Case Study7415 Words   |  30 PagesCase Study #3 Corona Beer: From local Mexican Player to a Global Brand 1) What are the dominant business and economic characteristics of the global beer industry? Business Characteristics: - Extremely competitive - Private label dominates - Few large companies producing many labels - Local government regulations Economic Characteristics: - New markets need to be discovered - Saturation of existing markets - Foreign exchange rates The global beer industry continues to be extremelyRead MoreCorona Beer (Modelo)1464 Words   |  6 Pages  Ã‚      Abstract This case analysis presents a synopsis of Corona Beer (Modelo) current strategy and its position within the competitive beer industry. The key question being addressed is whether Modelo would be able to maintain its status as one of the market leaders in beer production and distribution as competition in the industry increases. This paper presents an analysis of the trends within the global beer market, analysis of the foreign market of Modelo, competitor analysis, and byRead MoreAldrige Beer5822 Words   |  24 PagesALRIDGE BREWING COMPANY Craft Brewing Goes Public In August 1995, Paul Shipman, the CEO of Alridge Brewing (AB) prepared himself to enter uncharted territory. A craft brewing operation had never before been taken public in the United States, and he and his management team were about to do just that. Sure, there were massive large-batch breweries like Anheuser-Busch and Miller Brewing Company that were profitable, publicly traded firms—but there was something different about Alridge: it embodiedRead MoreBusiness strategy Corona Essay2978 Words   |  12 Pagesï » ¿Executive Summary Cerveceria Modelo S.A. was formed in 1992 focusing on Mexico City’s and surrounding areas’ markets. Its first beer was Modelo followed by Corona. It then started exporting its beers to the US. Corona has become very popular and was positioned as premium import. It got the first rank in imported beer in the US. However, its rivals, domestically and internationally, didn’t let it pass so easily. They reacted quite intensely. Modelo lost the first place position in its local marketRead MoreHarbin Brewery Group4392 Words   |  18 PagesExecutive summary Anheuser-Busch (AB) Harbin Brewery Group, the fourth largest brewery in China was founded in 1900 and was acquired by Anheuser-Busch (AB) at $720 million in 2004. Known for its Hapi beer, the brewery holds 4% market share in China and is also the leading brewery in Northeast China. The external environmental analysis has indicated the overall attractiveness of the beer industry in China due to tremendous growth potential. However, there are also threats for AB Harbin which willRead MoreBoston Beer Essay examples17868 Words   |  72 PagesBoston Beer Equity Valuation Valuation Date: April 1, 2005 Jason Boney jboneyttu@yahoo.com Jordan Gristy jgristy@yahoo.com Preston Madden preston.e.madden@ttu.edu Heath Stanley charles.h.stanley@ttu.edu Boston Beer Co. Equity Valuation Table of Contents Executive Summary Business and Industry Analysis Competitive Advantages Five Forces Model Industry Competitive Analysis Accounting Analysis Key Accounting Policies Degree of Accounting Flexibility Evaluation of Accounting Strategy Accounting

The Race to Space Essay - 960 Words

The Race to Space The tension that existed between the U.S. and Russia during the years after WWII was not only a time that both countries patiently tried to keep the world from another war, but was also a time of great rivalry in the exploration of space. As both counties diligently experimented with plans for creating a way to get into the vastness of space, spies on both sides were already in place to steal those ideas. And so the space race begun. Both countries wanted to be the first to succeed so millions were spent as the world watched as the U.S. and Russia went head to head in a battle that would change the world forever. The space race began with the launch of Sputnik 1 on October 4, 1957 as Roy Silver and other†¦show more content†¦In late July of 1955, President Dwight D. Eisenhower announced that the United States would launch several small satellites, which was to begin July 1, 1957. Within a couple days, the Russians announced similar intentions, but the Soviet satellite wou ld be larger than the American one. By mid-1957, the official Soviet press suggested the first launch was months away. Few people in the United States paid much attention to the prediction though. On October 4, 1957, Sputnik lifted off. Sputnik was only in orbit for three weeks, but those who tracked it gained valuable information about the destiny of the upper atmosphere and the manner in which it altered the satellites orbit. On January 4, 1958, after ninety-two days in orbit, Sputnik I re-entered the Earths atmosphere and burned up. On November 3, 1957, the USSR launched Sputnik II. It was a much heavier satellite, which carried the first living mammal into space. It was a dog named Laika. Laika died after ten days in space. Some of the information sent from the satellite showed that Laika was alive until there was no more oxygen left on board. Sputnik II re-entered the Earths atmosphere and burned up on April 14, 1958, after 162 days in space. President Eisenhower ann ounced on November 7, 1957 that James R. Killian would be the first White House science advisor and soon approved one billion dollars forShow MoreRelatedThe Space Race746 Words   |  3 PagesThe space race was an important time in history, for the U.S, USSR, and the rest of the world. Soon after World War II, the Soviet Union and United States began a global battle, communism against democracy. Space became a huge entity in the war. Each side spend billions on besting each others achievements in what later became known as the famous Space Race. The Cold War was the United States capitalists, versus the Soviet communists. It wasnt an actual war, but more of a grudge, because thereRead MoreThe Space Race 792 Words   |  3 Pagesambition to explore past the realms of his being. The space race marked the first time homo sapiens were able to escape and extend their biosphere. This age is filled with technological advancement. The space race gave the ability for a new age of technological advancements to occur. Almost every technological device that is produced or owned by people in the 21st century world contains technology that was invented or derived from the space race. Technology is the product of modernization and industrializationRead MoreEssay On The Space Race755 Words   |  4 Pagesexplore on Earth, Space is infinite. The Space Race was a historical competition between the Soviet Union and the United States for the first humans to reach the moon. Taking place during 1957-1975, the Space Race showcased the deter mination between the two nations to display who had the superior science and technology knowledge. After the Russians created the first satellite, the United States felt threatened that the Soviet Union would have military control over space and began to race against theirRead MoreThe Space Race Essay1575 Words   |  7 Pages The Space Race; a period in time, more than a two decades of space exploration. Its competitors, USA vs USSR. Its length consisting of no more than 12 years yet giving increased knowledge of flight and the sky and space above it. It consisted of more than thirty overall successful launches and through each abysmal failure brought new success. The launches increased the overall knowledge of space and brought new ideas and questions into peoples minds. Sci-Fi sprung up from the ideas that the eventsRead MoreEssay On The Space Race707 Words   |  3 PagesThe Space Race Imagine you’re running in a race, all you have to do to win is run fast and go past the finish line first. Now, imagine you’re in another race, but to win you must walk on the moon! The United States and the Soviets had that kind of race during the Cold War, called the Space Race. According to the Merriam-Webster dictionary, a Cold War is â€Å"a state of political hostility between countries characterized by threats, propaganda, and other measures short of open warfare, in particularRead MoreThe Space Race Essay1376 Words   |  6 Pagesbiggest rivalry between the two superpowers was the advancement in space technology. In 1952, the International Geophysical Year (IGY) was established in which scientists stated that in the time between July 1, 1957 and December 31, 1958, solar activity would be at a high point. The IGY made it so that both the US and the USSR became determined to be the first to reach space, and so the space race was born. During the space race, the USSR made many launches that were very advanced and superior toRead MoreRemembering the Space Race733 Words   |  3 Pageswas not one that was fought with weapons or men, this battle was to prove the superiority of each country and would prove, to the world, which country had greater technology, science programs and by extension its political economic system. The space race was a competition between the United States and the Soviet Union, which would only end when the first men would walk on the moon and conquer the last frontier. The Cold War, a time of hostelry between the Eastern and Western Blocs. This periodRead MoreSputnik And The Space Race1598 Words   |  7 Pagespanic through Americans. Both the US and USSR were trying to be the first ones into space. So this failure had pushed the US to work harder and led to the creation of NASA.The creation of NASA had lead to the start of the space race. Space race conflicts had lasted over the next 30 years until the Americans had finally claimed the victory in the space race. There were many different influences to the space race, yet the main influence was the tensions during the cold war. The cold war was stillRead MoreThe World Of The Space Race1887 Words   |  8 PagesOn October 4, 1957 the Soviet Union launched the first satellite into space called, â€Å"Sputnik†. It was the start of one of the biggest races in the world called â€Å"The Space Race†. But it isn’t the start of the race that is questionable but the very end. On July 19, 1969 the United States supposedly landed 3 men on the moon. More than a billion people around the globe watched this event occur on their television sets as Neil Armstrong said â€Å"That’s one small step for man, and one giant leap for mankindRead MoreThe Continued Space Race1982 Words   |  8 Pageslaunched Sputnik into space. Thus began the seemingly-eternal battle for control of space exploration. Who would get the first man into space; to the Moon, to Mars? Everything that could b e done by either country was being done to give the edge. It soon became obvious to all that neither country was going to back down from the challenge. However, a lot has changed since 1957, governments have slumped, privatized exploration has taken charge. . . what happened? Where is space exploration going? Where

Stefan’s Diaries Bloodlust Chapter 27 Free Essays

My heavy-lidded eyes fought to drift open. I didnt know how much time had passed. Was it one night? Two? A week? It was dark, wherever I was. We will write a custom essay sample on Stefan’s Diaries: Bloodlust Chapter 27 or any similar topic only for you Order Now I was vaguely conscious, hearing footfalls and yelling, and once a voice that sounded like Callies, calling out my name. But one day I woke up without suddenly falling back into unconsciousness. I lifted my arms, realizing I was shackled to the wall. I had vervain burns on my arms and legs. Dried blood crusted my entire body, making it impossible for me to tell where I was wounded. Next to me, Damon was sitting with his knees to his chest. Blood covered his body, and his cheeks were gaunt. Dark shadows rimmed his sunken eyes, but a slow smile was spreading across his face. â€Å"Not so powerful now, are you, brother?† I struggled to sit up. My bones ached. The attic was soaked in a dim gray light that came from a filthy window. The padding and sniffing of a mouse sounded somewhere far across the room. It stirred a hunger inside me, and I realized that I hadnt fed since being here. In the corner, two unfamiliar guards were sitting, oblivious to our near-silent conversation. I shook my head in disgust. How could I have been so stupid? Lexi had been right. Of course she had. Callie had betrayed me. It must have been her plan all along, from the second shed noticed the ring on my finger that matched Damons. I should have realized it the moment Id seen her father in the room. How had I stepped into such a stupid, obvious trap? I deserved to be chained up like an animal. â€Å"Did you love her?† Damon asked, as if he could read my thoughts. I stared straight ahead. â€Å"She hasnt come to visit, in case you were curious,† Damon continued conversationally. â€Å"She is pretty, though in my humble opinion, you could do better.† Anger pushed my fangs into place. â€Å"Where are you going with this?† I growled. Damon gestured to the bars. â€Å"Nowhere, apparently. Excellent job on the rescue attempt.† â€Å"At least I tried,† I said, my fury ebbing and resignation flowing in its place. â€Å"Why even bother?† Damons eyes flashed. â€Å"Have I not made my feelings about you perfectly clear?† â€Å"I † I began, before I realized I had no idea where to even start. How could I tell him that rescuing him wasnt a choice? That our blood ran in each others veins, that we were bound to each other. â€Å"It doesnt matter,† I said. â€Å"No, it doesnt,† Damon said, adopting a philosophical tone. â€Å"After all, well both be dead soon enough. The question is, will you be killed by a crocodile or by a tiger? I heard Gallagher saying crocodiles are the best fight opponents, because they dont go for the kill. They drag it out.† Just then the attic door opened with a flourish, and Gallagher strode into the room, his boots echoing on the floor. â€Å"The vampires are awake!† he bellowed. The two guards hastily jumped to attention, pretending theyd been watching us the whole time. Gallagher strode toward the cage, kneeling at our eye level. His three-piece suit was impeccable, as if hed made his fortune as a financier rather than by torturing vampires. â€Å"Well, well, well the family resemblance is obvious. Im embarrassed to not have noticed it sooner.† He reached through the bars and grabbed the front of my shirt, pulling me against the side of the cage. My face clanged against the bars, and I winced as something wooden jutted into my chest. A stake. â€Å"And you almost got away with acting like a human!† Gallagher threw his head back and laughed, as if it were the most amusing thing in the world. â€Å"You wont get away withthis,† I hissed, pain ripping through my body as he dug the stake farther into my skin. â€Å"Pay attention, vampire!† Gallagher said, his lips curled back in a snarl. â€Å"You know, I think Im going to bet youre the one wholl get killed. Yes, I think that will do very nicely.† He turned toward the two guards. â€Å"Hear that? A tip from the boss. Bet on the dark-haired one,† Gallagher said, twisting the stake against my body. â€Å"I think his brother has more hatred in his belly.† I couldnt see Damons face, but I could picture the smirk that no doubt played on his lips. Gallagher snorted in laughter and threw the vervain-soaked stake to the floor. â€Å"Oh, and I dont want you using the stakes on the vampires for sport anymore,† he said in the direction of the guards. The heavyset one glanced guiltily down at the floor. â€Å"Why not?† the other asked indignantly. â€Å"Its good for em. Shows em their place.† â€Å"Because we want them in tip-top shape for their fight,† Gallagher said, his voice an exaggerated parody of patience. Then Gallagher smiled at us. â€Å"Thats right, boys. You two are going to be fighting, to the death. Its the perfect solution. Ill have one dead vampire to sell for parts, a live one for performances, and profit beyond my wildest imagination. You know, it might be sacrilege, but I say, thank God for vampires!† With that, Gallagher turned to leave the attic, slamming the door behind him. I sank back against the bars. Damon did the same, shutting his eyes. The two guards gaped at us through the bars. â€Å"I know the boss said the dark-haired one, there, but aint he lookin a little weak? My pennies are goin for that boy,† one commented. â€Å"Eh, I always go with what the boss says. Besides, aint all about size, right?† the scrawny one said, sounding affronted by the first guards implication. I slumped against the wall, closing my eyes. The hatred that my brother had for me was surely enough to want me dead. But would Damon really kill me? â€Å"Im more vicious than a crocodile, brother,† Damon said with a smile, his eyes still closed. â€Å"And this is the best piece of news Ive heard since we turned into vampires!† He laughed, long and loud, until one of the guards clambered over and, despite Gallaghers decree, jabbed him with a vervain-laced stake. But even then, he continued to laugh. How to cite Stefan’s Diaries: Bloodlust Chapter 27, Essay examples

FBI and National Highway Transportation †MyAssignmenthelp.com

Question: Discuss about the FBI and National Highway Transportation. Answer: Introduction: In this article, Knight (2016) posits that automobiles may soon be capable of deterring hacking through the use of special software. This unique software will enable automobiles to detect malicious codes before they alter the cars normal operations. According to Knight (2016), software such as the one exhibited by Symantec will allow cars to detect any unusual patterns in data traffic and raise a security alarm. Although automobile hacking currently remains theoretical, several studies have proved that it is a possibility. According to Knight (2016), security researchers insist that computerization of modern cars exposes them hackers. The same views have also been expressed by the FBI and the National Highway Transportation Safety Authority who went further and demonstrated automobile hacking. Knight (2016) outlines that automobile manufacturers and security firms are enhancing their efforts to protect vehicles from hackers. However, these efforts have been challenged by the widespread hacking of personal computers and corporate information systems in the recent years. Consequently, Knight (2016) points out that automobile manufacturers have upgraded their strategies in fighting hacking by implementing new security measures. The fact that car makers are aware of the hacking threats makes them emphasize on producing cars which are secure from malicious attacks. Precisely, Knight (2016) postulates that the automobile manufacturers can lower the hacking threats by securing the vehicles at the designing phase. Conclusively, future cars will deter hacking activities through the use of special software. This software will enable the cars to differentiate between normal and unusual data traffic and make the necessary security alerts. Although car hacking remains theoretical in the present, computerization of modern cars makes it a possibility in the future. References Knight, W. (2016, June 21). Your Car Could Learn to Recognize Hackers. Retrieved from MIT Technology Review: https://www.technologyreview.com/s/601697/your-car-could-learn-to-recognize-hackers/

Why Reed free essay sample

Perhaps, it was a sign from the heavens. â€Å"Ne plus ultra,† my Latin teacher repeated. I put down my pen and looked up the meaning of the Latin phrase in the handout. The phrase means â€Å"nothing more beyond† or â€Å"perfection.† I have long been trying to find a way to describe Reed so that I could explain to my parents of my intent to apply to this college. I finally found it. After being given the opportunity to attend the Reed Overnight Multicultural Experience (ROME), I now know that Reed is truly the ne plus ultra of liberal arts education. More than that, I understood that Reed is the right place for me. I know that I want to be challenged, and the intense academic environment of Reed will satisfy my intellectual curiosity. I was especially enamored by the Humanities 110 Conference, which is equivalent to the seminar classes I have taken in my high school. We will write a custom essay sample on Why Reed? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I like talking, arguing, debating, analyzing, and criticizing different types of literature and art. I also like to be around people who are similar to me not because we think alike but because we all have our own convictions and ideas and we are all ready to defend our side. Reed students have a voice, and this voice stems from their passion for what they are learning and their curiosity to understand the world around them. I believe that when you combine this with professors who are primarily dedicated to teaching undergraduates, you get a college that stimulates interesting discussions and the desire to learn for learning’s sake. When I sat in a Junior Seminar class, I also became interested with the teaching tactics of one Professor Pancho Savery as he led the class to the themes presented in Ralph Ellison’s book, â€Å"The Invisible Man.† During the afternoon tea with the Reed faculty, I talked with Prof. Pancho about the intertextuality of Frederick Dougl ass’ â€Å"Narrative† in â€Å"The Invisible Man.† He acknowledged the connections I had made and even told me that if I go to Reed, I will find intertextuality ten times more than the average college student†¦and I will love it. Prof. Pancho was very engaging, and I would really love to work with him someday, preferably at Reed. The unique Honor Principle that guides the students’ motivations at Reed also fascinates me and draws me towards the college. People are very accepting of each other’s differences culturally, philosophically, socio-economically, etc. Furthermore, people do not judge you for your appearance, but rather they judge you for your character. I believe that Reed is the place where I can grow both as a student and as a human being. After all, I want to go through an intense, yet fulfilling college experience that will last a lifetime. I see Reed as something I can be part of and something that can be part of me. Ultimately, I believe my answer to the question â€Å"Why Reed?† can be summed up in just two words: why not?

Major General Charles Lee in the American Revolution

Major General Charles Lee in the American Revolution Major General Charles Lee (February 6, 1732–October 2, 1782) was a controversial commander who served during the  American Revolution (1775–1783). A British Army veteran, he offered his services to the Continental Congress and was given a commission. Lees prickly demeanor and substantial ego brought him into frequent conflict with  General George Washington. He was relieved of his command during the  Battle of Monmouth Court House and was later dismissed from the Continental Army by Congress. Fast Fact: Major General Charles Lee Rank: Major GeneralService: British Army, Continental ArmyBorn: February 6, 1732 in Cheshire, EnglandDied: October 2, 1782 in Philadelphia, PennsylvaniaNicknames: Ounewaterika  or Boiling Water in MohawkParents: Major General John Lee and Isabella BunburyConflicts: French Indian War (1754-1763), American Revolution (1775-1783)Known For: Battle of the Monongahela, Battle of Carillon, Siege of Boston, Battle of Monmouth Early Life Born February 6, 1732, in Cheshire, England, Lee was the son of Major General John Lee and his wife Isabella Bunbury. Sent to school in Switzerland at an early age, he was taught a variety of languages and received a basic military education. Returning to Britain at age 14, Lee attended the King Edward VI School in Bury St. Edmonds before his father purchased him an ensigns commission in the British Army. Serving in his fathers regiment, the 55th Foot (later 44th Foot), Lee spent time in Ireland before purchasing a lieutenants commission in 1751. With the beginning of the French and Indian War, the regiment was ordered to North America. Arriving in 1755, Lee took part Major General Edward Braddocks disastrous campaign which ended at the Battle of the Monongahela on July 9. French and Indian War Ordered to the Mohawk Valley in New York, Lee became friendly with the local Mohawks and was adopted by the tribe. Given the name Ounewaterika or Boiling Water, he was permitted to marry the daughter of one of the chiefs. In 1756, Lee purchased a promotion to captain and a year later took part in the failed expedition against the French fortress of Louisbourg. Returning to New York, Lees regiment became part of Major General James Abercrombies advance against Fort Carillon in 1758. That July, he was badly wounded during the bloody repulse at the Battle of Carillon. Recovering, Lee took part in Brigadier General John Prideauxs successful 1759 campaign to capture Fort Niagara before joining the British advance on Montreal the following year. Interwar Years With the conquest of Canada complete, Lee was transferred to the 103rd Foot and promoted to major. In this role, he served in Portugal and played a key part in Colonel John Burgoynes triumph at the Battle of Vila Velha on October 5, 1762. The fighting saw Lees men recapture the town and win a lopsided victory that inflicted around 250 killed and captured on the Spanish while only sustaining only 11 casualties. With the end of the war in 1763, Lees regiment was disbanded and he was placed on half-pay. Seeking employment, he traveled to Poland two years later and became an aide-de-camp to King Stanislaus (II) Poniatowski. Made a major general in the Polish service, he later returned to Britain in 1767. Still unable to obtain a position in the British Army, Lee resumed his post in Poland in 1769 and took part in the Russo-Turkish War (1778–1764). While abroad, he lost two fingers in a duel. To America Invalided back to Britain in 1770, Lee continued to petition for a post in the British service. Though promoted to lieutenant colonel, no permanent position was available. Frustrated, Lee decided to return to North America and settled in western Virginia in 1773. There he purchased a large estate near lands owned by his friend Horatio Gates. Quickly impressing key individuals in the colony, such as Richard Henry Lee, he became sympathetic to the Patriot cause. As hostilities with Britain looked increasingly likely, Lee advised that an army should be formed. With the Battles of Lexington and Concord and subsequent beginning of the American Revolution in April 1775, Lee immediately offered his services to the Continental Congress in Philadelphia. Joining the American Revolution Based on his prior military exploits, Lee fully expected to be made the commander-in-chief of the new Continental Army. Though Congress was pleased to have an officer with Lees experience join the cause, it was put off by his slovenly appearance, desire to be paid, and frequent use of obscene language. The post instead was given to another Virginian, General George Washington. Lee was commissioned as the Armys second-most senior major general behind Artemis Ward. Despite being listed third in the Armys hierarchy, Lee was effectively second, as the aging Ward had little ambition beyond overseeing the ongoing Siege of Boston. Charleston Immediately resentful of Washington, Lee traveled north to Boston with his commander in July 1775. Taking part in the siege, his gruff personal behavior was tolerated by other officers due to his prior military accomplishments. With the arrival of the new year, Lee was ordered to Connecticut to raise forces for the defense of New York City. Shortly thereafter, Congress appointed him to command the Northern, and later Canadian, Department. Though selected for these posts, Lee never served in them because on March 1, Congress directed him to take over the Southern Department at Charleston, South Carolina. Reaching the city on June 2, Lee was quickly faced with the arrival of a British invasion force led by Major General Henry Clinton and Commodore Peter Parker. As the British prepared to land, Lee worked to fortify the city and support Colonel William Moultries garrison at Fort Sullivan. Doubtful that Moultrie could hold, Lee recommended that he fall back to the city. This was refused and the forts garrison turned back the British at the Battle of Sullivans Island on June 28. In September, Lee received orders to rejoin Washingtons army at New York. As a nod to Lees return, Washington changed the name of Fort Constitution, on the bluffs overlooking the Hudson River, to Fort Lee. Reaching New York, Lee arrived in time for the Battle of White Plains. Issues with Washington In the wake of the American defeat, Washington entrusted Lee with a large portion of the Army and tasked him with first holding Castle Hill and then Peekskill. With the collapse of the American position around New York after the losses of Fort Washington and Fort Lee, Washington began retreating across New Jersey. As the retreat began, he ordered Lee to join him with his troops. As the autumn had progressed, Lees relationship with his superior had continued to degrade and he began sending intensely critical letters regarding Washingtons performance to Congress. Though one of these was accidentally read by Washington, the American commander, more disappointed than angered, did not take action. Capture Moving at a slow pace, Lee brought his men south into New Jersey. On December 12, his column encamped south of Morristown. Rather than remain with his men, Lee and his staff took quarters at Whites Tavern several miles from the American camp. The next morning, Lees guard was surprised by a British patrol led by Lieutenant Colonel William Harcourt and including Banastre Tarleton. After a brief exchange, Lee and his men were captured. Though Washington attempted to exchange several Hessian officers taken at Trenton for Lee, the British refused. Held as a deserter due to his previous British service, Lee wrote and submitted a plan for defeating the Americans to General Sir William Howe. An act of treason, the plan was not made public until 1857. With the American victory at Saratoga, Lees treatment improved and he was finally exchanged for Major General Richard Prescott on May 8, 1778. Battle of Monmouth Still popular with Congress and parts of the Army, Lee rejoined Washington at Valley Forge on May 20, 1778. The following month, British forces under Clinton began evacuating Philadelphia and moving north to New York. Assessing the situation, Washington desired to pursue and attack the British. Lee strenuously objected to this plan as he felt the new alliance with France precluded the need to fight unless victory was certain. Overruling Lee, Washington and the army crossed to New Jersey and closed with the British. On June 28, Washington ordered Lee to take a force of 5,000 men forward to attack the enemys rearguard. At around 8 a.m., Lees column met the British rearguard under Lieutenant General Lord Charles Cornwallis just north of Monmouth Court House. Rather than commence a coordinated attack, Lee committed his troops piecemeal and rapidly lost control of the situation. After a few hours of fighting, the British moved to flank Lees line. Seeing this, Lee ordered a general retreat after offering little resistance. Falling back, he and his men encountered Washington, who was advancing with the rest of the Army. Appalled by the situation, Washington sought out Lee and demanded to know what had happened. After receiving no satisfactory answer, he rebuked Lee in one of the few instances where he swore publicly. Replying with inappropriate language, Lee was immediately relieved of his command. Riding forward, Washington was able to rescue American fortunes during the remainder of the Battle of Monmouth Court House. Later Career and Life Moving to the rear, Lee promptly wrote two highly insubordinate letters to Washington and demanded a court-martial to clear his name. Obliging, Washington had a court-martial convened at New Brunswick, New Jersey on July 1. Proceeding under the guidance of Major General Lord Stirling, the hearings concluded on August 9. Three days later, the board returned and found Lee guilty of disobeying orders in the face of the enemy, misbehavior, and disrespecting the commander-in-chief. In the wake of the verdict, Washington forwarded it to Congress for action. On December 5, Congress voted to sanction Lee by relieving him from command for one year. Forced from the field, Lee began working to overturn the verdict and openly attacked Washington. These actions cost him what little popularity he had remaining. In response to his assault on Washington, Lee was challenged to several duels. In December 1778, Colonel John Laurens, one of Washingtons aides, wounded him in the side during a duel. This injury prevented Lee from following through on a challenge from Major General Anthony Wayne. Returning to Virginia in 1779, he learned that Congress intended to dismiss him from the service. In response, he wrote a scathing letter that resulted in his formal dismissal from the Continental Army on January 10, 1780. Death Lee moved to Philadelphia in the same month as his dismissal, January 1780. He resided in the city until taking ill and dying on October 2, 1782. Though unpopular, his funeral was attended by much of Congress and several foreign dignitaries. Lee was buried at Christ Episcopal Church and Churchyard in Philadelphia.

An analysis of a student paper with unf writes rubrics

An analysis of a student paper with unf writes rubrics Analyzing papers with UNF Writes Rubrics set a very clear guideline for writing a paper. The rubrics include logic, mechanics(grammar,syntax, punctuation,and spelling), rhetorical awareness, and plain English style. After assessing a student paper based on these Rubrics it is apparent how well a paper or even how poorly a paper is written. The rubrics rate the essays on level of expertise, ranging from professional to unacceptable. Included in the levels are expert, skilled craftsperson, craftsperson and apprentice. This student paper,based on the UNF Writes Rubrics score, earns the grade of a C; the author reinforces the prompt and main idea but loses the audience in style and logic. The student essay prompt stated to relate an epigraph or short quotation from Dr. Kimball’s essay to the student reading of the text. This student emphasized the idea of â€Å"self-talk† and a quote by Judith Butler. By stating this quote in the first paragraph the student leads the audience to think this is the topic essay, but instead loses track of this idea by the end of the second paragraph. In the second and third paragraphs the author writes about how self talk forms and changes a persons personality while in the opening paragraph the main idea is the â€Å"I† and where it comes from. By opening up more topics to the reader the authors logic received a two out of four, or apprentice craftsperson on the UNF Writes Rubric scale. According to the Self-Talk Rubric:Logic (Logical Coherence and Development), the essay logically connects some of the ideas to the thesis and uses transitional words. The essay does logically connect back to the original thesis by r epeating the thought of the ‘I’ but the sentences are not cohesive with one another. The paper changes topics from sentence to sentence without bringing the old information back up. The lack of coherence and loss of focus equally decreased the writers grade on the logic portion. Using the prompt of the essay the author chose the epigraph from Judith Butler about the story of the â€Å"I† to relate to the entire article. Using this prompt the student should have written about this quote to explain to the audience how it relates, instead the student loses the prompt in the second and third paragraphs by writing about other short stories such as an infant crawling away turning into a person that loves to travel. By the author writing about other epigraphs off topic from the original, the audience is left confused on the main idea. The author receives a Rhetorical Awareness grade of a two out of four. A two out of four on the Self-Talk Rubric: Rhetorical Awareness states the writing addresses the assignment prompt and audience expectations with minor exceptions. By the end of the paper the audience knows about the ‘I’ and the idea of self-talk but not exactly how they relate or which one is the main idea. As for writing style in sentences, diction and tone the writer receives a UNF Writes Rubric score of two out of six, or apprentice craftsperson. This grade means the writing exhibits minor problems in sentences, diction and tone, and the language does not adhere to plain english standards. For example the student writes in first person throughout the paper, using words such as us, we, you and our. Along with the overuse of the first person the text has an unprofessional tone, using words such as ‘goes’ to explain what a quote said. In addition to the first person narrative and lack of professional tone the sentences are simplistic, all of these factors come together as work of an apprentice craftsperson. For the fourth rubric on mechanics, which includes grammar, syntax, punctuation and spelling, the writer maintained a three out of six or a craftsperson. This means the writer was able to only have around two mechanics error on the page. The errors found were the use of sentence fragments in the first paragraph and wrong use of punctuation in the last. These errors do not affect the grade as much as the other rubrics because mechanics is weighed the least. The author earned a C according to UNF Writes Rubrics on logic, rhetorical awareness, style and mechanics. The rubrics were weighed as the following: logic 30%, rhetorical awareness 30%, style 25% and mechanics 15%. From these weightings and the aforementioned level of expertise the student writes at a craftsperson level and received an average grade because of it.