STRATEGIC MARKETING PLAN Coursework Example | Topics and Well Written Essays - 2250 words

STRATEGIC MARKETING PLAN - Coursework Example The strategy is to become the ‘preferred destination by providing food that is up to one week fresher than the supermarkets’. The operations of Sunripe are affected by the political, economic, social, technological, environmental and legal factors. These factors influence the operations and decisions of Sunripe in varying degrees. The influence of economic, social and environmental factors on Sunripe appears to be more pronounced than the other factors of macro environment. 2.1.1 (c) The set up of the Ontario Food Terminal (OFT), where food items received from more than 100 countries are sold under one roof indicates that the government enjoys good diplomatic relations with other countries and has adopted a liberalised trade policy. 2.1.2 (b) The target market of Sunripe consists of people with ‘above-average’ incomes. Thus most of the economic factors, predominantly the income levels of the consumers, will affect Sunripe’s revenue. 2.1.6 (b) The case study only refers to the minimum hourly wage of $7.45 to be paid to part-time employees. Sunripe is not really affected by this aspect since it employs mostly full-time employees. 2.2.3 (b) Customers wait for retailers to roll out discounts and promotional offers. 2.2.3 (c) Sunripe makes price redundant since it competes on the plank of differentiation; fresh, high quality food at reasonable prices. Will Willemsen, the founder of Sunripe, is the single most important force behind Sunripe’s success. He painstakingly sourced the merchandise for his stores. Willemsen did not mind paying a premium to procure high quality, fresh food. Sunripe employed 90, mostly full-time employees, to manage the operations of its two stores. Sunripe is an entrepreneurial set up and therefore has limited capital. The retailer has managed to obtain steady cash inflows due to its operational efficacy. Sunripe had a sound financial position with the

Reader's Response Essay Example | Topics and Well Written Essays - 250 words

Reader's Response - Essay Example Her new house is in a squalid neighborhood that she is embarrassed of. Because of her house, her race and culture are more defined and the more she is shameful of it. However, Esperanza realizes that her identity is her own doing. After being raped, she resolves to free herself from her house, but not completely enough to forget its role in shaping her identity. â€Å"Everyday Use† uses the quilt as a symbol of the interconnectedness of traditions through the people who believe in its validity through lived experiences. The quilt stands for rural tradition that only Maggie understands. Like the quilt, Maggie and Mama have not changed at all, and they are happy with their simple rural life. Dee rejects this everyday use of their cultural artifacts: â€Å"[Maggie] probably be backward enough to put [the quilts] to everyday use† (Walker). Mama believes that she knows better, when she gives the quilts to Maggie. To use it every day is what their traditions are. Traditions are meant to be experienced and not hidden in a museum. Nathaniel Hawthorne studies the loss of innocence in â€Å"Young Goodman Brown† through the symbol of pink ribbons. These pink ribbons stand for the innocence of his wife and the purity of the church. Because of his dreams in the woods, the pink ribbons have turned into tools of deception. His dreams shook his faith and destroyed its pink ribbons that he once believed in. These symbols show how objects can be related to human issues and beliefs. A house can mean isolation and redemption. A pink ribbon reflects both innocence and delusion. A quilt stands for interconnection and traditions. Thus, these symbols acquire significance because these authors embedded meaning into their purposes and